Terms of Service

These Terms of Service (the “Terms”) are an agreement between MAVA Design EOOD (“RoasProof”, “we”) and the business entity accepting them (“you”, the “Customer”). They govern your access to and use of the RoasProof platform, APIs, scripts and related services (the “Service”). By creating an account or using the Service, you agree to these Terms.

1. The Service

RoasProof is a server-side conversion-tracking service: it captures ad-click and session data first-party on your digital properties, matches it to users and orders you provide, and delivers conversion events to third-party advertising platforms you connect. The Service is provided for business use only.

2. Accounts and eligibility

• You must provide accurate registration information and keep it current.
• You are responsible for all activity under your account and for safeguarding credentials and API keys.
• You must be authorized to bind the business on whose behalf you accept these Terms.

3. Subscriptions, trials and billing

• Trial. New workspaces receive a 14-day free trial. No payment method is required to start. The workspace is limited or suspended if no paid plan is selected when the trial ends.
• Fees. Paid plans are billed in advance on a monthly or annual cycle at the prices published on our pricing page. Applicable taxes are added where required.
• Plan changes. Upgrades take effect immediately with prorated charges. Downgrades take effect at the next billing cycle.
• Money-back guarantee. Your first payment is covered by a 30-day money-back guarantee: tell us within 30 days of your first charge and we refund it in full. Beyond that, and except where required by law, fees are non-refundable. You can cancel at any time and keep access until the end of the paid period. The 14-day free trial needs no payment method, so you can evaluate the Service before you are charged.
• Overages. If your tracked conversions exceed your plan's monthly allowance, delivery continues and each extra conversion is billed at your plan's published overage rate. On annual plans overage is included at no extra charge, subject to fair use: where sustained usage far exceeds the plan's allowance, we may require an upgrade or apply the published overage rates after notifying you.

4. Acceptable use

You agree not to:

• use the Service to track individuals without a lawful basis, or on properties you do not own or operate without authorization,
• send data of persons under the age required by applicable law, or special categories of data (health, etc.),
• use the Service to violate advertising platform policies, including misrepresenting action_source or fabricating conversion events,
• probe, disrupt or circumvent security or usage limits, or resell the Service without a written agreement.

5. Your data and your responsibilities

• You retain all rights to data you submit to the Service (“Customer Data”). You grant us the rights needed to process it solely to provide the Service.
• You are the controller of end-user data and are responsible for providing legally adequate privacy notices and obtaining any required consents on your properties.
• Processing of personal data is governed by our Data Processing Agreement, which is incorporated into these Terms.
• You are responsible for the accuracy of platform credentials (pixel IDs, access tokens) and for configuring which fields are shared with which platform.

6. Service levels and support

We aim for high availability and queue events with automatic retries when advertising platforms are unavailable, but the Service is provided without a guaranteed uptime commitment unless a separate SLA is agreed in writing. Self-serve plans carry no uptime figure and no service credits. Enterprise agreements can include an SLA, and where one is signed its terms govern availability and remedies in place of this section. Support is provided by email and website chat during business hours.

7. Third-party platforms

The Service depends on third-party APIs (including Meta, Google and TikTok). We are not responsible for their availability, attribution methodology or policy decisions, including changes that affect event acceptance or match rates.

When you connect an advertising account to the Service, you confirm that you own or are authorised to manage that account, and you authorise us to access it on your behalf for the purposes described in our Privacy Policy. Your own agreement with that platform continues to apply, and you remain responsible for complying with it. You can disconnect an account at any time from within the Service or by revoking access in the platform's own settings.

8. Intellectual property

We retain all rights in the Service, including the tracking script, APIs and dashboards. You receive a limited, non-exclusive, non-transferable right to use them during your subscription. Feedback you provide may be used to improve the Service without obligation.

9. Confidentiality

Each party will protect the other's non-public information with at least reasonable care and use it only to perform under these Terms.

10. Disclaimers

The Service is provided “as is” and “as available”. We do not warrant that tracking will be uninterrupted or error-free, or that any particular match quality, attribution result or advertising performance will be achieved.

11. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental or consequential damages, and each party's aggregate liability under these Terms is capped at the fees paid by you in the twelve (12) months preceding the claim. Nothing in these Terms limits liability that cannot be limited by law.

12. Indemnification

You will defend and indemnify us against third-party claims arising from Customer Data or your breach of Section 4 or 5. We will defend and indemnify you against third-party claims that the Service infringes their intellectual property rights.

13. Suspension and termination

• Either party may terminate for material breach not cured within 30 days of notice.
• We may suspend the Service immediately for security risks, legal requirements or serious violations of Section 4.
• Upon termination, your right to use the Service ends and Customer Data is deleted per the DPA.

14. Changes

We may update the Service and these Terms. For material changes we will give at least 30 days' notice by email or in-app, and continued use after the effective date constitutes acceptance.

15. Governing law

These Terms are governed by the laws of Bulgaria, and disputes are subject to the jurisdiction of the competent courts of Bulgaria, without prejudice to mandatory consumer or local law provisions.

16. Contact

Questions about these Terms: [email protected].