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Set up, connect, verify
Everything needed to go from a fresh account to verified conversion events, written by the people who built the pipeline, in the order you'll need it.
Getting started
Getting started: from signup to verified events
The full onboarding path: create a workspace, add your website, install the tracking snippet, connect Meta, Google and TikTok, send your orders, and verify events end to end.
7 min read
Install the tracking script
Where the snippet goes, what it captures automatically, the sgnl() JavaScript API for manual events and identify calls, consent gating, and serving everything from your own first-party domain.
6 min read
Connect your platforms
Connect Meta via the Conversions API
Create a Meta destination with your Pixel ID and Conversions API access token, validate with a test event code, and confirm deduplication against your browser pixel.
5 min read
Connect Google Ads
Create a Google destination with your Ads customer ID, conversion action ID and developer token, and confirm conversions arrive in Google Ads.
5 min read
Connect TikTok via the Events API
Create a TikTok destination with your pixel code and Events API access token, and verify events in TikTok Events Manager.
4 min read
Send your data
Connect a Shopify store
Install the RoasProof app, authorize your store, and orders start flowing automatically — no theme edits and no code beyond the tracking snippet.
5 min read
Connect WooCommerce
Install the RoasProof for WooCommerce plugin, paste your API key and site key, and paid orders send themselves — the plugin injects the snippet and stamps browser identity onto every order.
5 min read
Send orders and events from your backend
For custom stacks: create a workspace API key and send purchases, leads and signups to the ingest API, with the visitor_id join that recovers browser identifiers for maximum match quality.
8 min read