RoasProof for e-commerce
Your ROAS isn't falling. Your tracking is.
RoasProof is a server-side conversion tracking layer for online stores. It captures every ad click first-party, matches Shopify and WooCommerce orders back to those clicks, and delivers complete, deduplicated purchase events to Meta, Google and TikTok. The platforms optimize on your real revenue instead of the fraction a browser pixel manages to report.
No credit card required · 5-minute setup
Why profitable campaigns look mediocre in Ads Manager
Between iOS privacy features, ad blockers and checkout redirects, a meaningful share of your purchases never makes it back to the platform that caused them.
iOS undercounts your best customers
Client-side pixels alone can leave a large share of iOS and Safari conversions unreported. The purchases happen. Ads Manager just never sees them, and your reported ROAS sinks below reality.
Checkout breaks the click trail
Payment providers, 3-D Secure redirects and cross-device journeys strip click IDs before the thank-you page. The order lands in your store as “organic” or “direct”: anything but the ad that earned it.
Budgets get cut on bad data
When the algorithm sees only part of your revenue, it optimizes toward the wrong products and audiences. You scale down campaigns that were quietly profitable.
How RoasProof closes the gap between orders and ad platforms
Each piece of the pipeline replaces a point where e-commerce data usually leaks.
The pixel misses the purchase entirely.
Purchase events are sent server-side from our infrastructure with automatic retries, immune to ad blockers, closed tabs and browser limits.
The click ID is long gone by checkout.
A lightweight first-party script stores fbclid, gclid and ttclid on the first visit, and the order is re-attached to that click, even weeks later or on another device.
Pixel and server report the same order twice.
Every event carries a deterministic event_id derived from your order ID, so Meta, Google and TikTok deduplicate perfectly against your existing pixel.
Match quality is too low to attribute the sale.
Emails and phone numbers from the order are normalized and SHA-256 hashed. That lifts Event Match Quality and your effective audience size.
You have no idea what actually got delivered.
A per-platform dashboard shows delivered vs. failed purchase events, match rates and coverage. You spot problems before the algorithm feels them.
Built around how an online store actually sells
Shopify & WooCommerce order sync
Orders flow automatically from your store (value, currency, email and phone included), ready to be matched to the original ad click. Custom carts connect via webhook or API.
Server-side purchase events
Purchases delivered from our servers to Meta Conversions API, Google Ads and TikTok Events API with retries and per-event delivery status.
Click-to-order attribution
A persistent first-party visitor identity links campaign, click, session and order: you see exactly which campaign produced which revenue.
Deterministic deduplication
Stable event IDs derived from your order IDs mean no double-counted purchases, no matter how many sources report the same sale.
Higher Event Match Quality
Hashed customer identifiers attached to every purchase push your EMQ score up, and with it the share of conversions the platforms can attribute.
Per-platform delivery dashboard
Delivered vs. failed events, match rates and coverage per platform, live: proof your revenue data is flowing.
Useful next steps for store owners
Send every purchase back to the platform that earned it.
Connect your store, verify events end-to-end, and watch reported ROAS move toward reality. Free 14-day trial, no credit card required.