RoasProof for lead generation
The click was in March. The sale was in May. RoasProof connects them.
RoasProof is server-side conversion tracking for lead-gen funnels and info products. It captures the original ad click first-party, keeps a durable visitor identity alive through weeks of nurture, and matches the eventual signup or purchase back to that click. It then delivers the event to Meta, Google and TikTok so the algorithms optimize toward leads that actually become customers.
No credit card required · 5-minute setup
Lead-gen attribution breaks long before the sale
Lead journeys are long, multi-device and mostly off-site: exactly the conditions browser pixels handle worst.
The journey outlives the cookie
Safari caps your pixel's cookies at 7 days; a typical lead takes weeks to close. By the time the deal happens, the browser has forgotten the click ever existed.
Conversions happen off the click path
Leads convert from an email link, after a sales call, or on a different device. Client-side tracking never sees those conversions, so platforms optimize for cheap form fills instead of buyers.
All leads look equal to the pixel
A form fill from a tire-kicker and one from a future customer fire the exact same browser event. Without back-end matching, you can't feed the platforms the difference.
How RoasProof follows a lead from first click to closed sale
Each stage of a long funnel gets a durable, server-side counterpart.
The click is forgotten after 7 days.
Click IDs and UTMs are stored first-party on your domain, tied to a durable visitor identity that survives cookie purges, new sessions and returning visits.
The sale happens weeks later, somewhere else.
When the signup or purchase arrives (via your store, a webhook or the API), it is stitched back to the original click, campaign and ad.
Platforms optimize toward cheap form fills.
Send the stages that matter as server-side events: lead, qualified lead, purchase. Bidding then learns from the conversions that make you money.
Emails and phones are PII you can't just ship around.
Identifiers are normalized and SHA-256 hashed before delivery, so Event Match Quality rises without exposing raw personal data.
Pixel and CRM report the same lead twice.
Deterministic event_ids deduplicate browser events against server events, so each lead counts exactly once on every platform.
Built for journeys that take weeks, not minutes
Durable visitor identity
A first-party identity that outlives Safari's 7-day cookie cap, so the lead who returns in week four is still the person who clicked your ad in week one.
Webhook & API lead intake
Send signups, qualified leads and purchases from any backend, form tool or CRM flow, without needing a storefront.
Full-funnel event mapping
Report lead, registration and purchase as separate events per platform, so campaigns can optimize on the stage that actually predicts revenue.
Server-side delivery with retries
Events go from our infrastructure to Meta CAPI, Google and TikTok Events API with automatic retries and per-event delivery status.
Hashed identifiers, higher EMQ
Emails and phone numbers collected at signup are hashed with SHA-256 and attached to events to lift match quality across the funnel.
Per-platform signal dashboard
See delivered vs. failed events, match rates and coverage for every platform you buy leads on.
Useful next steps for lead-gen teams
Teach your ad platforms which leads actually close.
Connect your funnel via webhook or API, verify events end-to-end, and let the algorithms bid on real customers. Free 14-day trial, no credit card required.