Connect TikTok via the Events API
Create a TikTok destination with your pixel code and Events API access token, and verify events in TikTok Events Manager.
A TikTok destination sends conversions to the TikTok Events API, matched on ttclid, hashed email/phone and browser identifiers, and deduplicated against your TikTok pixel. You need two values: your pixel code and an Events API access token.
Get your credentials from TikTok
- In TikTok Ads Manager, open Tools → Events → Web events and select your pixel. The pixel code(also shown as Pixel ID) is displayed with the pixel's details.
- In the pixel's Settings, find the Events API section and use Generate Access Token. Copy it immediately, as TikTok shows it once.
Create the destination
- In RoasProof, go to Destinations and create a new one.
- Pick the website, select TikTok as the platform, and name the destination.
- Paste the pixel code and Events API access token, set the status to active, and save.
Verify
Trigger a conversion (or send one through the API), confirm it shows sent in Conversion events, then check TikTok Events Manager: the event should appear against your pixel with server as its source. TikTok also surfaces match-rate diagnostics per event type. Expect coverage to improve as hashed identifiers and recovered ttclid values arrive with each conversion.
Keep your TikTok pixel installed: both copies of an event carry the same event_id, so TikTok counts each conversion once and keeps the richer server copy. If numbers look doubled, see troubleshooting.