Блог
Записки от сигналния слой
Практични статии за проследяването на конверсии: къде се губят сигналите, как реално работят server-side събитията и как да накарате рекламните платформи да оптимизират върху пълни данни.
Публикациите в блога са на английски. Пишем техническото съдържание на английски, за да е максимално точно и полезно. Останалата част от сайта е изцяло на български.
Event Match Quality: a practical guide to raising your EMQ
What Meta's EMQ score actually measures, which user_data fields move it, the exact normalization and SHA-256 hashing rules, and why higher scores tend to mean cheaper results.
Meta Conversions API setup guide (2026)
Everything needed to send your first server events to Meta: prerequisites, the anatomy of a CAPI payload, hashing and event_id deduplication rules, testing with test_event_code, the mistakes that quietly ruin match quality, plus an honest look at building it yourself vs. using a tool.
12 мин четене
Server-side tracking, explained without the buzzwords
What the Conversions API and Events API actually are, how event_id deduplication lets the pixel and server run side by side, and the myths that refuse to die.
10 мин четене
What is signal loss? Where your conversions go to disappear
ITP, iOS, ad blockers, cookie expiry, redirects and cross-device journeys all eat conversion data. Here is how each one works, how to measure your own loss, and what it does to CPA and ROAS.
9 мин четене
iOS & Safari link tracking protection: what changed and what to do
How ITP's cookie caps, link tracking protection and App Tracking Transparency strip click IDs and shorten identifier lifetimes, what that does to attribution and Event Match Quality, and the first-party playbook that keeps conversions measurable.
10 мин четене